My Story

Real-life parenting meets real-cute fashion. New & pre-loved kids’ clothing, curated by a chaotic mom of four.

Hey, I’m Deanna.
I opened Pink & Blue Kidz in August 2018, while raising four beautiful (and occasionally feral) children. As a stay-at-home mom, I needed a career as flexible as my toddler’s bedtime excuses—and that’s how this shop was born.What started as a creative way to save money on clothes quickly became a mission to make parenting a little more affordable (and a lot more stylish) for other families, too.

What I Offer

New, Pre-Loved & Perfectly Practical

We stock everything from newborn to size 16, plus maternity wear for moms-to-be. You’ll find high-quality, affordable pieces that actually hold up to your kid’s messy adventures.

Whether you shop online or in-store, we’ve got you covered with a curated mix of everyday basics, trendy finds, and comfy staples that make parenting a tiny bit easier.

The Real Life Behind the Shop

Run by an ADHD Mom (and a Cat)

Running a business solo while juggling mom life isn’t always graceful—but I wouldn’t trade it. I bring ADHD-fuelled energy, way too many open tabs, and an endless supply of dry shampoo to the table. Things get done (eventually), usually between snack time and a mental breakdown.

Also starring in this circus: Rocky the Store Cat—our unofficial mascot, shelf inspector, and part-time therapist. He takes his job very seriously (especially the nap part).

Sell Your Kids’ Clothes

Got Gently-Used Stuff? Let’s Talk.

Kids outgrow things faster than you can say “where are your shoes?”

If you’ve got great-quality items that need a new home, I’d love to buy them from you.I pay competitively because I know what it’s like. Let’s keep the pre-loved cycle going strong.