Deanna Hews - May 13, 2025
Behind the Scenes : Why I Even Bother Writing These Blogs
Idon't write blogs because I have time to kill. I write them because small shops survive on connection - not just sales. These blogs are my way of sharing a little more of the chaos, the heart, and the real life behind Pink & Blue Kidz Clothing. If you leave here feeling like you know me a little better - or you laugh at least once - then I've done my job.
Why Bother Blogging When I Could Be Napping?
Spoiler:
I don't blog to trick you into buying something. I blog because connection matters. Because sometimes the story behind the shop is the difference between scrolling past and actually showing up. If a blog post reminds even one person that there's a human being running this store - a real mom, on a real couch, trying to juggle real life - then it's woth it.
How You Actually Support Small Shops (Without Overthinking It)
Supporting small shops isn't complicated. You don't have to spend hundreds of dollars or show up every weekend. Sometimes it's as simple as sharing a post, tagging a friend, liking a reel, or telling someone you love about a little store you believe in. Every tiny action matters more than you know - especially to the ones showing up every day whether anyone notices or not.
Every like, every share, every kind word - it builds something bigger than a sale. It builds a community.
A Little Reminder Before You Go
Behind every small shop product is a story - a mom chasing a dream, a messy backroom full of late nights, and a community that makes it all worth it.
It's not just about shopping - it's about choosing people.
Small shops aren't just stores. They're people. Real people with kids, with messy lives, with health battles no one sees - who show up anyway.
When you shop at Pink & Blue Kidz Clothing, you're not padding a CEO's bonus or funding a boardroom full of suits. You're helping a mom keep her small business alive while fighting through ADHD, health scares, medication disasters, school drama, picky eaters, and the chaos of real life. You're supporting someone who had to advocate for her own survival - while folding laundry and running a storefront at the same time.
You're keeping secondhand items out of landfills. You're choosing real dreams built between nap times and meltdowns - not just corporate convenience.
Small businesses like mine don't survive on luck. They survive on community. On people who show up, share posts, make purchases, cheer us on, and remind us we're not invisible - even when others try to push us aside.
This last year stretched me beyond what I thought possible. I've been bullied by people who should have stood beside me. I've fought my way through medication disasters that nearly took my life. I've stood alone more times than I can count - but I've stayed because of you. Because the real magic isn't just in running the store.
It's seeing your kids grow up. It's watching their faces light up during events. It's in creating memories with you that feel like family.
That's what I love the most. Not just selling clothes - but building something real with you. Our community is more than a map dot. It's heart. It's resilience. It's messy, imperfect, stubborn love.
When you support small, you're not just shopping. You're helping create a space where memories are made, kids feel celebrated, and real people are seen.
So thank you.
Whether you bought something, came to an event, sent a message, or even just quietly rooted for me - you've made a bigger impact than you realize. You helped keep the magic alive.
Here's to small shops. To messy progress. To showing up - even when it's hard - and building something beautiful anyway.
With love, stubborness, and a whole lot of heart,
Dee
